Erin Mercuri
Influencer & Brand Strategy
Resume ↗︎
About
Portfolio
Contact
Erin Mercuri
Influencer & Brand Strategy
About

A career built for the digital age.

Driven by the belief that technology can create more meaningful ways to connect, communicate, and make an impact.

Professionally, Erin Mercuri is passionate about using the power of digital communication to create positive impact. Her work sits at the intersection of social media and brand strategy, with a particular interest in the power of authentic voices, innovative forms of digital connection, and, of course, all things writing.

Born in 2002, Erin doesn’t know a world without technology. This technology-driven reality has fueled her passion for innovative, cutting-edge forms of connection and digital outreach. Technology moves quickly and has the power to shape the world in an instant, and she wants to be part of the positive impact it can make on future generations.

Her professional experience spans national and global brands across CPG, wellness, healthcare, beauty, lifestyle, and hospitality, as well as higher education and public health. She began her agency career as an Account Intern at KW2, where she worked across higher education and public health accounts, before joining The Evoke Agency as a Strategy Intern supporting beauty, lifestyle, and hospitality clients.

An alumna of the University of Wisconsin–Madison, Erin studied Journalism with tracks in strategic communications and multimedia and reporting, along with minors in Digital Studies and Entrepreneurship.

Erin Mercuri

Now based in New York, NY, Erin is an Influencer Marketing Manager at Verve For Advertisers (formerly Jun Group), where she works at the intersection of creator strategy, brand storytelling, and digital marketing.

Based in
New York, NY
Education
University of Wisconsin–Madison
Focus
Influencer & Creator Strategy
Erin Mercuri
Influencer & Brand Strategy
Portfolio

Projects & bylines

Strategic campaigns, creative projects, and published writing.

Projects

Campaigns, storytelling & strategy
2022 · Investigative Journalism

Wisconsin Drinks

As a top party and academic school, Wisconsin Drinks aims to dive deeper into the drinking culture on the University of Wisconsin–Madison campus. Through three in-depth source interviews, Wisconsin Drinks is a multimedia investigative journalism project diving into the impacts of the University’s, the state’s and campus’ drinking culture. Through a mix of long form and interview articles, audio narratives and infographics, click below and explore what’s on tap in Wisconsin Drinks.

What’s on tap?
2022 · Campaign Strategy

Best, Hilton Honors

Best, Hilton Honors is a fabricated campaign intended for academic purposes through Principles and Practices of Strategic Communications, a class at the University of Wisconsin–Madison. The goal of this semester-long assignment was to work in a pseudo-agency setting where each individual on an eight person team held a specific role. Holding the role of Social Media Director, Erin planned social media ad placements across Twitter, Snapchat Discover, Instagram and Facebook, pitched A/B testing as a targeting tactic, and budgeted for three key influencers to reach the target audience.

Look for Erin’s work on pages: 16, 17, 34, 35, 50–59

Best, Hilton Honors
2023 · Digital Media Strategy

Barrique Bistro & Wine Bar

Barrique Bistro & Wine Bar, located in Lake Geneva, Wisconsin, acted as a client for the University of Wisconsin–Madison Digital Media Strategies, a journalism class that uses real-world applications with real-life clients. This class broke students into eight person teams creating an agency environment; students were tasked with creating a full digital media plan and pitching it to the client in three different phases. Using Simmons Insights, eMarketer and Mintel, Erin led target market research by building out key demographics, psychographics and geographics, and a target persona of wine and whiskey aficionados. From there, Erin collaborated on brand narrative and developing SEO research and strategy.

Look for Erin’s work on pages: 8–10, 13–16, 24, 30, 42–47, 77–83

Cheers!
2024 · Podcast Launch

Pour Me a Double

Pour Me a Double explores unique cocktail bars in Madison, Wisconsin through a six-episode narrative audio series, part of Storytelling through Sound, a journalism class at the University of Wisconsin–Madison. As part of a team of six, each member developed their own episode within the larger concept, interviewing for and editing a 20-minute podcast episode.

On Erin’s episode, we head to Regent Street and the Greenbush neighborhood in Madison to visit Leopold’s Books Bar Caffè, learning about its history from owner Samuel Brown and the role it plays in the community.

Look for Erin’s episode: “Welcome to Leopold’s Books Bar Caffè” (Episode Three)

Sit. Sip. Listen.

Bylines

Published articles & writing samples

Kick back, relax & enjoy Erin’s articles.

Feb 2024 Memorial Union Terrace offseason: Where are the chairs?

Goodbye cold weather, hello Memorial Union Terrace season. We’ve been waiting.

Read more.
Dec 2023 Life & Style Wrapped

An ode to the Life & Style desk.

Read more.
Oct 2023 Willy Street community spirit prevails, no thanks to franchising

Small businesses fend off franchise stores to keep Willy Street weirdness alive.

Read more.
Aug 2023 You don’t live next to a bike repair shop? Now you might, temporarily

A conversation with Madison’s friendly neighborhood bike mechanic.

Read more.
Mar 2023 My senior year to-do list

As her senior year approaches, Erin reflects on her pre-graduation bucket list.

Read more.
Sep 2022 Balancing school, work and life

Life is all about balance. College is not any different. Figuring out how to balance your schoolwork while also having a social life is hard for everyone. Erin shares some useful tips to help.

Read more.
Apr 2022 Finding your summer identity

Staying in Madison for the summer can be both exciting and daunting. However, looking for ways to find your new summer identity may just lead to the best summer yet.

Read more.
Apr 2022 Am I the scapegoat of America?

Everyone should work a customer service job at some point in their life. To those who never do — the opportunity to be patient, understanding and kind to the very employees that make society run is still readily available.

Read more.
Oct 2021 Student Perspectives: Inside look into understaffing on State Street

The job market since the pandemic has been anything but consistent, and no industry knows that better than the restaurant industry.

Read more.
Erin Mercuri
Influencer & Brand Strategy
Contact

Let's connect.

Email erinmercuri@icloud.com
LinkedIn linkedin.com/in/erin-mercuri
Resume View Resume ↗